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Neuromarketing Explained
“The trouble with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say” - David Ogilvy On Wednesday night, part of the Zeitgeist...
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Branding on a Broken Web – The APG @ The Economist
Exciting. Inspirational. Thought-provoking. And that was just the view from the room we were in. Last month, the Account Planners Group hosted an event called Ideas Exchange, in association with The...
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